Science Based Business Fundamentals
APPLY NOW! for the September 2011 course.
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Science Based Business (SBB) Fundamentals is a 10 week full time course of 15 ECTS for science students:
- who wish or consider to pursue a career outside the domain of scientific research,
- who pursue a career in scientific research but wish to broaden their horizon,
- who have in mind future career opportunities that require knowledge of fundamental business principles and training of managerial skills.The objective of the course is to learn to understand and work with business principles most relevant to science-based organisations and to enhance personal skills, in particular presentation, negotiation and planning skills and working in teams.
- Available as Bachelor and Master Course
SBB Fundamentals is part of the SBB Master differentiation and available to students preparing for a Master of Science degree at the Faculty of Mathematics and Natural Sciences.
The course can also be followed separately as an elective course or as (part of the) S&RBB Minor. Ph.D. students may elect to follow one or more modules, other students are required to follow the integral course.Check the SBB programme to find out more about other SBB courses like the S&RBB Minor, SBB internship and several elective courses.
- Course Content
The course SBB Fundamentals has been set up based upon what alumni and managers of science-based organizations perceive to be most important to science students pursuing a career outside science.
It gives a proper introduction to business principles and managerial skills with a focus on their application in science-based organizations.The course programme starts with a week of introductory lectures and a business game followed by the following subjects:
1) Strategic Marketing Management
This course demonstrates the application of the ‘four Ps’ within a business strategic approach and it explains the basic marketing concepts that support decision makers in doing business effectively, i.e. consistent with the corporate and business strategy.The course will familiarise you with the fundamental terminology used in the field of strategic marketing planning.
In addition, it aims to equip you with some of the analytical and practical skills that are necessary to contribute to your future firm’s decision-making from day one.
2) Financial Management
This course consists of four cornerstones that contribute to the financial processes within firms, namely, management accounting, financial accounting (external reporting), finance and management control.Management accounting concerns the measuring and reporting of accounting information for the managers of a business.
Financial reporting, on the other hand, concerns the measuring and reporting of financial information for external users. Finance is an integral part of financial management because it has to do with the raising, investment and management of funds.
Management control, as the name suggests, is the function that makes sure the actual work is done to fulfil the original intention.
3) Project Management
Participants will be familiarised with a project-management method that was developed by Twynstra & Gudde Consultancy.Three basic concepts underlie this method, i.e. phasing, decision making and control.
Students will learn to work with these concepts through a methodical approach which involves project demarcation, problem analysis, translating vague objectives into concrete results, reporting and (backwards) planning.
Through a team assignment in which they are required to write a project-plan they will experience that the project-mangement tools and concepts will help them to tackle problems, even if the content of these problems lies outside their area of expertise.
Many graduates will be assigned to project-teams especially in the early stages of their career. This course will enable them to hit the ground running and directly participate in a constructive and efficient way.
4) Innovation Management
- Practical Information
Please check the E-guide for practical information, such as literature, teaching methods, grading and the course schedule.
If you would like to apply for the SBB Fundamentals course, please fill out this form.
