SBB Colloquia Agenda

Towards the end of the SBB Internship, students need to organize a colloquium in which they give a presentation of the background knowledge they have acquired and its relation to the Internship Assignment. The colloquia are open for all Science students and will be held on a regular base on Tuesdays from 16.00 hrs. In this page you can see a list with upcoming colloquia. Click on a date for more information.

Note: Chemistry students and LST students that visit a colloqium, can bring their colloquium attendance list to receive a signature. Other Science students have to ask their study advisors for approval, but do also receive a signature for attendance on an examination card if requested.

January 17, 2012

SBB Colloquium - Corne Klopman

Title: Introduction to B2B Marketing
When: Tuesday 17th of January, 2012
Time: 16:00 hrs
Room: L144 - Gorlaeus Laboratories

Description:
A short introduction is given about the organisation in which the internship was performed.
Also an introduction to Business to Business Marketing is given in relation with the internship and the organisation.

Janaury 24, 2012

SBB Colloquium 1. - Ashwin A. Briedjlal

Title: Measuring Sustainability: The concept of life cycle thinking (LCT), life cycle assessment (LCA) and how to create sustainable value
When: Tuesday 24th of January, 2012
Time: 16:00 hrs
Room: Havingazaal (at the backside of the library) - Gorlaeus Laboratories

Description:
Technology development plays an important role in today’s world where fossil fuels are depleting. Companies cannot deny the fact that sustainable solutions have to be developed and incorporated in their daily operations in order to contribute to a better living and working environment. The concept of Life Cycle Thinking (LCT) and Life Cycle Assessment (LCA) has now become hot topics on the sustainability agendas of many companies to give more insights into variables such as a better understanding of the environmental impact of your product and how to create a competitive advantage.

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SBB Colloquium 2. - Demis Busropan

Title: The Blue Ocean Strategy
When: Tuesday 24th of January, 2012
Time: 16:00 hrs
Room: Havingazaal (at the backside of the library) - Gorlaeus Laboratories

Description:
Theoretical deepining on the Blue Ocean Strategy at Avery Dennison, Labels and Packaging Division Europe, Leiden.

Janaury 31, 2012

SBB Colloquium - Bart Bosman

Title: Strategic Management with a Focus on Scenario Analysis
When: Tuesday 31st of January, 2012
Time: 16:00 hrs
Room: L144 - Gorlaeus Laboratories

 

February 7, 2012

SBB Colloquium - Geert Roekaerts

Title: Sustainable Investment in Biotechnology
When: Tuesday 7th of February, 2012
Time: 16:00 hrs
Room: L144 - Gorlaeus Laboratories

February 28, 2012

SBB Colloquium - Palupi Kusuma

Title: Customer Profiling Based on Usage Behavior Clustering
When: Tuesday 28th of February, 2012
Time: 16:00 hrs
Room: Lecture Room 313 - Snellius Building - Niels Bohrweg 1
Abstract:
According to Lauterborn (1996), the only sustainable source of competitive
advantage is superior knowledge of the customer. This statement is
perfectly aligned with the customer-centric business model, which believes
that profitability can be driven by customer satisfaction. The orientation
of customer-centric marketing strategy lays on the needs and behavior of
the customer. However, it is impossible to provide personalized
products/services that meet every customer’s needs because their needs and
preferences are typically varied. Customer segmentation, often referred as
market segmentation, is an important step of designing customer-centric
marketing strategy. It is a process of dividing the customer base into
meaningful groups, which share similar characteristics. The segmentation
study was carried out by applying data mining technique called cluster
analysis to telecom data. Understanding customer behavior could help
maintaining share in the saturated telecommunication market. Since it is
difficult and more expensive to acquire new customer than retaining
existing one, quick adaptation to the changes in customer behavior becomes
increasingly important. Marketers can develop marketing plans that cater
specific requirement of each segment.

March 6, 2012

SBB Colloquium - Paul Spelt

Title: -to be announced-
When: Tuesday 6. of March, 2012
Time: 16:00 hrs
Room: Lecture Room 7 - Gorlaeus Laboratories

Description:
To be announced

Webcommunication Science - Last edited: 21 Feb 2012
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